21
Dec

An articulate Tom Ford on branding, fashion and film: Excellent interview



An excellent interview with fashion designer/film maker Tom Ford on Fresh Air the other night. What began as a discussion of his new film “A Single Man” evolved into musings on the nature of branding in this modern, jaded world and the role of feminine fashion as a reflection of the zeitgeist. Kudos to a very articulate Ford who gets points for causing the usually unflappable Terri Gross to stutter as she tries to quantify the sexual energy inherent is Ford’s advertisements for Gucci and Yves St. Laurent. Of particular interest are Ford’s points about the reflexive, objectifying nature of an unthinking brand.
http://www.npr.org/templates/rundowns/rundown.php?prgId=13&prgDate=12-14-2009

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